A universal mark
for AI disclosure.
Universal AI ID is a free, voluntary standard for identifying AI-generated and AI-assisted content with clarity, confidence, and respect.
- License
- Open & free
- Adoption
- Voluntary
- Version
- 1.0 · Phase 1
Voluntary. Recognizable. Respectful.
One mark, across every medium.
Mission
Transparency builds trust.
Artificial intelligence is becoming a permanent part of human creativity. As AI-generated images, videos, music, writing, and other media become increasingly common, people deserve a simple way to know what they're looking at.
Universal AI ID exists to establish a free, open, and universal standard for voluntarily identifying AI-generated and AI-assisted content.
Our goal is not to discourage the use of artificial intelligence, nor to promote it above human creativity. Instead, we believe creators should have an easy, recognizable way to disclose when AI has played a meaningful role in the creation of their work.
Many existing AI watermarks are intrusive, inconsistent, or carry a negative stigma. Universal AI ID seeks to replace that uncertainty with a clean, positive, and universally recognizable disclosure mark that respects both creators and audiences.
As AI continues to reshape photography, film, advertising, journalism, education, entertainment, and social media, one question will become increasingly important:
"Was this created by a human, by artificial intelligence, or by both?"
Regardless of where someone stands on AI, the answer to that question matters. Transparency is not about limiting creativity. It is about preserving informed choice.
Universal AI ID is not about choosing sides. It is about creating a future where human creativity and artificial intelligence can coexist with openness, transparency, and mutual respect.
Know what you're seeing.
Create with confidence.
Disclose with pride.
Why it matters
One mark. Many audiences.
AI disclosure serves everyone in the content ecosystem — the people making it, the platforms distributing it, and the audiences experiencing it.
For Audiences
People deserve a clear way to understand whether content was created by a human, artificial intelligence, or both.
For Creators
AI creators should be able to disclose their tools without hiding them or accepting unnecessary stigma.
For Brands
Transparent AI usage can build credibility, accountability, and long-term audience trust.
For Platforms
Consistent disclosure standards help reduce confusion across images, videos, articles, ads, music, and social content.
The Standard
Specification.
A minimal, documentation-first reference for the mark and its correct application across media.
- Official Name
- Universal AI ID Mark
- Short Name
- AI Mark
- Purpose
- A voluntary visual disclosure symbol for content that was meaningfully generated, assisted, enhanced, or modified by artificial intelligence.
- Default Placement
- Bottom-right corner
- Acceptable Placements
- Top-right, bottom-left, or top-left when bottom-right is not practical.
- Minimum Clear Space
- Equal to at least 25% of the mark width on all sides.
- Color
- Use the official yellow-and-black mark. Do not recolor unless using an approved monochrome variant.
- Opacity
- Use at 100% opacity. Do not hide or fade the mark.
Minimum sizes
Ensure the mark remains legible in every context.
| Context | Minimum size |
|---|---|
| Website thumbnails | 24px |
| Social images | 36px |
| Video thumbnails | 48px |
| 0.25in | |
| Large display / ad creative | 64px+ |
Disclosure levels
A vocabulary that grows with practice.
Phase 1 focuses on the AI Mark itself. The standard can grow to include finer-grained disclosure levels over time.
AI-Generated
Content primarily created by artificial intelligence.
AI-Assisted
Content created by a human with meaningful AI assistance.
AI-Enhanced
Human-created content modified with AI tools such as upscaling, cleanup, retouching, expansion, translation, or restoration.
Human-Created / AI-Free
Optional label for workflows where no meaningful AI tools were used.
Usage guidelines
Do & Don't.
Consistency is what makes the mark recognizable. Use it well, and it does the work of a thousand disclaimers.
Do
- Use the official Universal AI ID Mark.
- Keep it visible and legible.
- Place it in a corner with adequate spacing.
- Use it when AI played a meaningful role.
- Preserve the original proportions.
- Keep the mark crisp and high contrast.
Don't
- Stretch or squash the mark.
- Recolor the official mark.
- Blur, pixelate, or compress it.
- Rotate it.
- Hide it with low opacity.
- Add glows, shadows, outlines, or filters.
- Place it over important faces, text, or subject matter.
- Use it sarcastically or as a stigma mark.
Download center
Get the official assets.
Free to use. Please keep the mark unmodified — that's what makes it a standard.
SVGPNGPNG Pack
Transparent PNG exports for social, video, and design workflows.
FIGFigma Kit
Official components, spacing rules, and layout examples.
AIAdobe Illustrator
Vector source files for professional design workflows.
PDFBrand Guidelines
Usage rules, placement guidance, and examples.
CANVACanva Template
Easy drag-and-drop disclosure templates for creators.
In practice
Applied across every medium.
The mark is designed to feel natural — small, consistent, and unobtrusive — wherever content lives.
Frequently asked
Questions & answers.
Adopt the standard
Adopt the standard.
Creators, brands, educators, publishers, agencies, and platforms can help normalize transparent AI disclosure by using the Universal AI ID Mark wherever artificial intelligence played a meaningful role.